Africa & French Overseas territories Medical and Pharmaceutical Promotion | UbiPharm 01 | 01

Medecine and
pharmaceutical promoter

Our role as a pharmaceutical promoter

Backed by the medical and pharmaceutical know-how of our teams, PlanetPharma is the UbiPharm group subsidiary responsible for the promotion of pharmaceutical products and medical devices in Africa and Overseas France. 


Our promotion department, based at our head office, includes a regulatory affairs team in charge of compiling dossiers, following up on filings and obtaining visas in collaboration with our local teams.

To ensure the ethical rules of the profession are respected, all of our medical sales representatives are trained in Pharmacovigilance.

There are four possible types of organisations depending on the needs of laboratories:

  • Exclusive representative network
  • Freelance representative network
  • Pharmaceutical sales network,
  • Administrative management network.

Over 25 pharmaceutical laboratories have put their trust in PlanetPharma to implement, promote and develop their sales through a network of agencies and 400 representatives across 15 countries.


PromoNova is a new promotional organisation based in Côte d’Ivoire provided by PlanetPharma. It has been designed to offer a more innovative model. In the digital age, PromoNova provides pharmaceutical customers with an integrated digital strategy to address their key issues. This differentiating approach combines traditional promotion techniques with digital innovation, while respecting ethical rules and compliance, in order to increase market share. This activity focuses largely on boosting operations at point of sale in pharmacies.

Innovative services:

  • CRM
  • Telemarketing and web marketing
  • Merchandising
  • Product training and sales techniques
  • Sell in/sell out
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