PlanetPharma expands its service offering in Africa with PromoNova 01 | 01

Posted on July 4, 2022

PlanetPharma expands its service offering
in Africa with PromoNova

Le Grand-Quevilly, July 4, 2022 

PlanetPharma, UbiPharm group’s logistics platform based in France, is expanding its offer by creating the company PromoNova. This service answers to the new expectations of pharmaceutical laboratories, which want an integrated offer of distribution and quality promotion.

Through PromoNova, PlanetPharma reinforces its offer in the promotion of health solutions to the African continent by proposing an innovative model based on the optimization of the point of sale, and strongly focused on the digital service. 

This new proposition offers a broader solution to pharmaceutical customers by providing them with the latest digital promotional tools. At the same time, they will be able to benefit from a portfolio of complementary services for the distribution, promotion and regulatory monitoring of their healthcare products. 

Mr. Hervé GUESSENND, CEO of PlanetPharma explains: "With PromoNova, we are proud to continue to support pharmaceutical laboratories in the distribution and deployment of healthcare solutions in Africa, whilst contributing to making medicines available to the population. This differentiating approach combines traditional promotion and digital innovation while respecting ethical rules, to increase market share." 

Mr. Messotigui DIOMANDÉ, Director of PromoNova adds, "Thanks to our expert and dedicated team, our integrated service solutions allow our partners to penetrate the point of sale more easily and boost the rotation of their products in the pharmacy while being able to understand the customer's needs."

Based in Abidjan, Côte d'Ivoire, PromoNova, whose objective is to cover French-speaking sub-Saharan Africa, has started its promotional activities in Côte d'Ivoire, Cameroon, Mali, and Senegal.

About the UbiPharm group
Present in 15 African countries and 4 French Overseas Territories, UbiPharm repeatedly promotes access to health solutions. This supply chain expert integrates five businesses: wholesale distribution, distribution, logistics, promotion and depositary.

With an innovative customer-shareholder model and a high-performance and responsible distribution system, UbiPharm is proud to support healthcare players by creating close relationships that benefit everyone.

UbiPharm has, through its subsidiary PlanetPharma, a logistics platform based in France chosen by more than 100 healthcare companies to ensure their distribution to 24 countries on the African continent. PlanetPharma also offers a wide range of services focused on the Healthcare industry. 

Health at hand, now.
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